NEWS DETAIL

Published 28 Apr 2014 by Scott Drummonds

Why Tendtoo?

Since January when Doug and Scott first started discussing Tendtoo, we are constantly challenged on our value proposition.  We spend enough time challenging and defending our idea that we believe in our product.  Indeed, when we worked for large IT companies we would have loved this service.  Yet often, before we can explain our plans, it is common to hear marketing professionals tell us one of two things:
  1. Everything we are trying to do has already been done and is of no use.
  2. Enterprise marketing already has robust systems and there is no room for improvement.

There are, indeed, many apps for use in IT events.  And there are plenty of social networks.  But there is a gap at the intersection of these two technologies.  Conference apps are usually very limited in functionality.  And they are "throw-away".  They don't remember you and help guide your decisions in other events.

And as for the myth of the flawless marketing machine, we saw the flaws in the system from the inside.  Perhaps it is hubris that helps professions ignore those flaws.  But we knew one simple thing: our employers, very large US-based IT organizations, knew very little about their conference attendees.  And attendees knew even less about the event.  Attendees should ask: Who are these speakers?  How did this event go last year?  What other experienced customers will be there?  Marketing organizers should know the planned attendance of influencers before the event.  And they certainly should know if their messages are poorly received.
But the fact is the existing system of event planning and management is unable to provide answers to attendees.
So we at Tendtoo arrive at a simple premise: more information benefits the customer which in turn benefits the vendor.  By providing an app that attendees want to use, by giving them an outlet for their voice, by helping them find peers that can solve their problems with unbiased information, we know attendees will get more out of conferences.  And when that happens conferences become the most incredible forum of live information sharing that has ever been seen.  That is our vision.

5 Comments

Jason Le | Sunday 21/Sep/2014
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Jason Le | Friday 19/Sep/2014
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Jason Le | Friday 19/Sep/2014
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truong | Friday 19/Sep/2014
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truong | Friday 19/Sep/2014
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hieunguyen | Thursday 18/Sep/2014
Hi, I am Hieu.
Thank you so much!
hieunguyen | Thursday 18/Sep/2014
Hi, I am Hieu.
Thank you so much!