In January of 2014 Doug Farndale and I, Scott Drummonds started discussing our experience working for big information technology companies in Asia. Doug had worked for Cisco for 17 years and I worked for EMC for four and for VMware for four years before that. As others in our position will attest, every employee of of a big American IT company in Asia has a sales responsibility. And with that responsibility comes the need to frequently attend conferences. Doug and my conversation turned to these shows and their incredible potential we felt remain undeveloped.
IT events provided information to attendees as radio and newspapers to: they broadcast. A small number of industry experts take the stage and share their experiences. The vast majority of those speakers work for vendors and are necessarily telling a story that encourages the audience to buy their products. But on the whole there is very little interaction with the audience. Audience members hear the presenters, say 'hi' to some friends, and then leave. They are unable to extract value from their fellow attendees. And they have little ability to guide the organizers and sponsors to make the next event more useful.
Doug and I knew we could improve the value of these events. In today's connected world, where we share our interests and skills on professional networking sites like LinkedIn, and everyone carries a smartphone, we know we can better connect and inform IT professionals. From this idea Summit Wisdom was born.
In the coming months and years we plan to improve the experience of attending IT events. In short, this is our mission:
As Doug and I continue to build Summit Wisdom we expect our product and mission to evolve to suit the needs of our users. We are building this platform to help problems we saw in our careers. And we know we will build a better solution as we consider the problems that everyone else in attendance experiences. So, please consider our virtual door always open. We want to hear from you.
- Make it easier for IT professionals to find relevant and effective events.
- Simplify participation at trade shows with mobile application scheduling assistance.
- Improve the peer-to-peer networking at conferences. The smartest technologists in a given domain are standing right next to you! We want to help broker an introduction so you can learn facts from customers, not just vendors.
- Remember attendees' interests, participation, and connections to better suggest activities at other events.